Pioneering Cinematic Pins
Working with Suave, we were one of the first brands to launch animated gifs on Pinterest. The pins were a made using a mix of existing brand assets and content we shot in-house. Upon the unveiling, Pinterest used our pins to demonstrate the new animation feature at the Cannes festival.
Client
Pinterest, Suave
ROLE
Designer & Animator
The Mobile Movement Tumblr
Supporting VICE's first ad campaign, I helped run a Tumblr that embodied the world of mobile and text-based youth culture. Working with a copywriter and another designer, we generated anywhere between 6 to 12 unique pieces of content a week for nearly a year. With a very limited budget, we relied on public domain or self-created imagery to create memes that focused on trending art styles or events.
Ultimately, we were rewarded with becoming one of Tumblr's highest performing gifs, generating some of the best organic engagement for branded content.
Client
AT&T, VICE
ROLE
Designer
Small Business Saturday
To build excitement and awareness for the now shopping tradition, I worked alongside a copywriter to build a content series across Facebook, Twitter, LinkedIn, and Youtube. This particular year, utilizing custom illustrations and animations, we ran with two concepts. One was inspired by the chalkboard sign that has come to exemplify small businesses and the other focused on the small business stories that customers relate to and root for.
As a result, there was a huge increase in awareness of the holiday from the past year, including a 10% increase in hashtag usage. Additionally, our posts organically outperformed Amex's in-house content by at least 4x on average.
Client
American Express
ROLE
Designer
